SparkWorks Innovation, Kathryn Keefer Why Your Pitch Matters (Part 3): Anatomy of a Winning Pitch By Kathryn Keefer While a good story can tie everything together, there are key elements that every strong pitch should have.
SparkWorks Innovation, Kathryn Keefer Why Your Pitch Matters (Part 2): The Power of Storytelling By Kathryn Keefer It can be hard for most people to remember raw data and cold facts. It is much easier to remember how something made them feel. This is what makes storytelling such a powerful tool...
SparkWorks Innovation, Kathryn Keefer Why Your Pitch Matters (Part 1): Storytelling and Attention-Grabbing Openers By Kathryn Keefer A competitive startup environment combined with shrinking attention spans makes a great pitch more important now than ever. A pitch serves as your startup’s first impression...
SparkWorks Innovation, Kathryn Keefer Startup Boards 101 (Part 4): Why Personal Ties Can Lead to Conflict By Kathryn Keefer Inviting friends, neighbors, or family members to sit on your startup’s board can lead to several challenges, some of which might not be expected when going into business...
SparkWorks Innovation, Kathryn Keefer Startup Boards 101 (Part 3) Building a Board that Fits Your Startup By Kathryn Keefer There are several things to consider when creating a Board, either advisory or statutory, so that it meets your startup’s needs and goals. There are three key factors to remember...
SparkWorks Innovation, Kathryn Keefer Startup Boards 101 (Part 2) Board of Directors vs. Advisory Board: What is the Difference? By Kathryn Keefer While both a Board of Directors and an Advisory Board play important roles in the success of a startup, their responsibilities, authority, and purpose are quite different.
SparkWorks Innovation, Kathryn Keefer Startup Boards 101 (Part 1) Why Every Startup Needs a Board (and When to Build Yours By Kathryn Keefer In the midst of creating products, finding customers and investors, and closing sales, founders rarely think about adding a board of directors to their companies...
SparkWorks Innovation, Kathryn Keefer Building Smarter with Legal (Part 3) Is a Human Attorney Really Better than AI for Legal Advice? By Kathryn Keefer The quick answer is yes. A human attorney is well worth the time and money. With various AI tools emerging, services that presume to provide AI legal assistance...
SparkWorks Innovation, Kathryn Keefer Building Smarter with Legal (Part 2) What Should I Consider When Hiring a Startup Attorney? By Kathryn Keefer As discussed in the previous post, an attorney experienced with start-up work is crucial to meet your company's early needs. Start-ups are unique businesses that require specialized...
SparkWorks Innovation, Kathryn Keefer Building Smarter with Legal (Part 1): Why Hire a Startup Lawyer? By Kathryn Keefer This is Part 1 of an ongoing series showcasing the importance of involving an attorney early in your start-up journey. Hiring a start-up lawyer... SparkWorks Innovation Blogs